Monday, April 19, 2010

eatwell: Fresh & Easy's New Line of Healthy Meals Inspires My Terrible Taglines

I love parties. Also? I love food. Apparently Fresh & Easy is aware of this because a couple of weeks ago they invited me out to their headquarters for a tasting party for their new line of healthy entrees, eatwell. I along with a bunch of other bloggers were treated to an incredible meal consisting of dishes from their new line, and I'm here to tell you that along with tasting good, they're good for you.

So not only can you eatwell, you can feelwell, too. Fresh & Easy, there's your new tagline, and yes you can pay me in hummus.

I don't have any problem finding many items at Fresh & Easy in the 'healthy' range, so I wasn't necessarily thinking they needed a line of healthy foods, but the eatwell line is great for those on restricted diets, wanting to lose weight or just wanting to lighten up their diet a bit. The items are all low in calories, sodium and are all clearly labeled with their nutritional information on the front of the package. Best of all, they're fresh, not frozen -- so much more appetizing than reaching for that smashed cardboard box in your freezer that's wedged in between the ice cubes and the frozen peas. Also, with prices ranging from $1.99 to $4.99, they're an economic way to eat healthy. Cheap & Easy! There's another tagline for you, Fresh & Easy. Oh wait, on second thought that has a whole other connotation - I won't bill you for this one just yet.

That night we were treated to a variety of foods ranging from Teriyaki Salmon to Spicy Tuna Sushi to a Veggie Hummus wrap (my favorite), and I don't think there was anything that I had that I wouldn't readily buy and serve to my family. Also, I like the idea of being able to buy healthy, reasonably-priced, fresh entrees for my vegetarian teenager on those nights where the rest of the family is having a meat dish. (The items come fresh, but can be frozen, too.) I think she'd be much happier having their Singapore Noodles or Tuscan Vegetable Soup than a packet of macaroni and cheese, and the rest of us carnivores don't have to feel guilty about digging into our steaks. Well, I should say more guilty.

Check out this spread -- the presentation was beautiful. I asked the Fresh & Easy employees if they always ate like this and they just laughed and said of course not, they always got to eat off the good china.

The items are meals in themselves (for instance, the Teriyaki Salmon is served on a bed of brown rice with broccoli and bell peppers) so they're great for keeping on hand for lunches on the go, too. Wouldn't you rather take Creamy Basil Chicken over pasta to work than one of those pre-packaged sandwiches from the vending machine? How long have those sandwiches been in there, anyhow? Why don't we actually ever see anyone filling that thing up? Are there zombies involved?

Wait, I feel another tagline coming on: eatwell, Now With 50% Less Zombies. Okay, that one might need a little work.

After our great meal, we were treated to a tour of the Fresh & Easy offices and test kitchens. Further proof of the healthy nature of the eatwell line -- usually I can't move after I've eaten, let alone get up and walk around and take some pictures. And as I've said it before -- I want to work for this company. Not only are you surrounded by food all day, but you can park your rad bicycle in the hallway:



The eatwell line is available now at all Fresh & Easy stores. Taglines not included.

Important Disclosure-ish Jibberish I was not given any monetary compensation for attending this event or writing about Fresh & Easy's eatwell products, nor was I required to write a review. I've already talked about my love for Fresh & Easy here on this blog, so really it wasn't like they had to twist my arm to come out and sample some of their food. You can come over anytime and see my refrigerator stocked with Fresh & Easy products. Wait - did I just invite a bunch of strangers to my house to poke around my kitchen? On second thought, don't come over just take my word for it. We did receive a very nice gift bag at the end of the evening containing a bottle of wine and a gift card. But I repeat -- do not come over to my house.

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